With an innovative meeting of smart design and educational entertainment, AZ Factory opened its doors for business. A joint venture startup between Alber Elbaz and Richemont, AZ Factory is smart fashion that cares.
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"We are on a journeyto design beautiful,purposeful,solutions-driven fashion that works for everyone.We are life, not just lifestyle. A place to experiment and try new things, our way."
Alber Elbaz, Head of Creation
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The company is built around the core ideas of respect, trust, and love with a particular focus on creating intimate and special consumer moments, shared through the Alber&Amigos membership program.
In a modern spin on the traditional fashion show, AZ Factory unveiled its origins, mission, and first product stories with the Show Fashion. The educational and entertaining digital event was presented during the official Paris Haute Couture 2021 lineup.
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With AZ Factory’s first product story, MyBody, Alber re-imagined the little black dress for today. The MyBody dresses, tops, and leggings are made with AnatoKnit, a specially engineered knitwear that gently shapes the silhouette while providing support and comfort.
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The inspiration for the second product story, Switchwear, came from the desire to give the gift of time. Switchwear promises a quick look transformation, going from leisurewear to fabulous in under one minute with bodysuits, hoodies, pyjamas and glam duchesse add-ons made from recycled yarn.
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The third product story, SuperTech-SuperChic, takes hi-tech to high-fashion. Eco-dyed nylon microfiber fabrics traditionally used in activewear are now transformed into season less fashion pieces inspired by couture.
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AZ Factory continued with Pointy Sneaks, combining the comfort of a sneaker with the elongating visual effect of a pointy-toe pump; modular and playful jewelry; as well as special edition Valentine’s and Chinese New Year separates.
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