After a successful foray into the sunglasses market in 2020, Axel Arigato follows up with another offering of frames for its SS21 collection. Sunglasses that will put summer in the shade. The pieces launch on Friday 28th May in line with its Drop of the Week schedule.
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Axel Arigato uses its innovative drop schedule to release one new style every week. This unique release model helps the brand achieve a healthier inventory and contributes to more conscious buying. With the "Drop of the Week' format, Axel Arigato is placing the customer at the focal point for product creation and using constant customer feedback for development of new styles.
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The campaign is photographed by Ronni Campana who captured the first ever sunglasses collection launch last year. Set in a bright studio, the portraits spotlight a wonderfully varied cast wearing the 4 styles in their own unique way.
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As a people-powered lifestyle brand that celebrates diversity, Axel Arigato wanted to pay tribute to the notion of individuality through the campaign casting - tapping into a broader lens of talent that represents both the brand values and inclusive spirit.
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© Axel Arigato
Press Office: Boon Press
