August Getty Atelier reveals ‘TINITUS’ with fifteen hand-crafted designs in following of last March’ prelude of the world’s first digitalized couture looks developed in collaboration with the Institute of Digital Fashion.
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Four virtual garments in landscapes of this utopian world created an immersive web experience, referencing Arthurian legend, Roman mythology, and spiritual iconography.
This unique digital prelude introduced a bridge and visual pathway to the collection’s physical realm and final reveal captured by legendary artist and photographer Ellen von Unwerth.
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With distinct imaginative design, August Getty -and his Atelier transcend the boundaries of traditional couture symbolizing the acknowledgment of societal shifts and need for positive change.
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He created ‘TINITUS’ as an inclusive universe where all are accepted and diversity is welcomed, where anxiety turns to artistry, where trauma transforms into expression. In the designer’s own words: “…‘TINITUS’ is a world within sound- the only access is vibration. It’s a world of escape, not escapism … ‘TINITUS’ is about colors so loud that you can hear them. And it’s a place where you can repaint your past where it was once so dark in a new, vibrant color.”
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Getty’s utopian dreamscapes come to life with fifteen exquisite couture garments, including those previously existing only in digitalized form.
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The collection is comprised of intricate hand embroidered gowns and tailored suiting in bold colored exclusive fabrics, hand painted Italian silks, French velvet, soft lambskin and molded leather.
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Each design is an alluring vibrant celebration of fierce expression of individualism that is "TINITUS".
© August Getty
Press Office: DM MEDIA
