Zambaiti Parati - Italy's leading manufacturer of high-end wall coverings - has renewed its collaboration with Automobili Lamborghini, a brand of excellence in Italian motoring, to create a new collection that, starting from the exploration of the aesthetic and iconic potential of the Bologna-based car manufacturer, transfers it to the field of wall coverings and decorative panels.
A collaboration from which an initial collection was born and which, in this second phase, finds an even more effective evocative force, thanks to an effective understanding with this brand, which symbolises Italian excellence known and appreciated throughout the world.
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The idea of partnering with a brand that has always been a symbol of modernity and design, stems from the need to express a taste and a trend that is currently evident also in the furniture sector and that goes towards the search for new materials, from carbon fibre to metals in different finishes.
The path of this collaboration began in mid-2017, with work carried out in close contact with the Centro Stile of Automobili Lamborghini: starting from a reflection and comparison with the lines of the cars, the collections of Zambaiti wallpapers were born, the first collection in January 2019 and the second to be presented in March 2021.
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At the heart of Zambaiti Parati's corporate vision are the values of Made in Italy: technological innovation and Italian creativity that conquers foreign markets. These collections with a strong international slant represent a challenge on world markets that combines modern taste with classic suggestions, meeting the needs of a younger clientele.
In the creation of the two collections, the inspiration comes from super sports car details such as the carbon fibre used to make the bodies and many of the bodywork elements. The pieces are scanned to translate their lines into graphic effects on the wallpapers. This was the winning idea that the Centro Stile of Automobili Lamborghini developed together with the partners of Zambaiti Parati, in a team effort based on expertise and creativity. Working on a project has been and continues to be a formidable tool for the growth of the company's culture and strength of proposition.
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The products of the first collection were chosen for the Automobili Lamborghini lounges all over the world and met the tastes of different cultures and a heterogeneous public that also includes younger customers.
At the international fairs where the collection was presented, the presence of a Lamborghini super sports car on display at the Zambaiti Parati stand - such as at Mosbuild in Moscow - did not fail to arouse the interest and enthusiasm of visitors.
The challenge of the new Automobili Lamborghini collection, which joins the first one, is to reach all markets, from Europe to America, from Russia to Asia, with a product designed for a demanding and refined clientele, addressing the residential market.
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For the 2021 collection, the colours chosen are greys, copper in its nuances, different shades of green with a natural effect. The dimensions are in rolls of seven square metres on a non-woven backing that allows direct bonding and quick and easy replacement. It is important to note that the material is fireproof, so it is also suitable for catering and hospitality spaces.
As in all Zambaiti Parati collections, the three-dimensional and tactile effect has marked the solidity and thickness of the product, which matches well with the technical materiality of the prestigious automotive brand.
The catalogue also includes digitally printed decorative panels, which represent different decorative motifs on a larger scale and complete the product's image of aesthetic dynamism.
