Acclaimed fashion house ELIE SAAB and Blackbox Global Luxury Group (GLG) are proud to announce an exclusive partnership for its first foray into fine watches.
A global licensing agreement will see Blackbox GLG, which specializes in the high-end segment of designer and contemporary brands, manufacture and distribute ELIE SAAB’s eponymous collection, ELIE SAAB Timepieces.
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The line of 28 ladies’ styles will launch globally online for international sale and in-store for the Spring Summer 2021 season, beginning with select retailers and ELIE SAAB Boutiques this February.
The watch designs take inspiration from the feminine yet forward style of ELIE SAAB’s haute couture collections and combine to encapsulate a beautifully bold spirit.
The line is spearheaded by EAYAN – a family of five unique watches featuring an eye-shaped face and spiked embellishment. The protective symbol “represents a divine, watchful gaze”.
Masood Naseeb, co-founder of Blackbox GLG said: “As a leader in the production and distribution of luxury goods, we are thrilled to reveal this collaboration with ELIE SAAB – a true reference for modern elegance from haute couture to accessories. The global launch will see the inaugural timepiece collection land in showrooms in key retail centers across the Middle East, North Asia, the main European capitals and the Western and Eastern coasts of the United States, as well as online.”
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Founder and CEO of Blackbox GLG Rico Pross added: “The launch of ELIE SAAB Timepieces marks an exciting new chapter, where together we will bring the brand to women around the world, both life-long customers of the house and a new following. We are confident this shared vision will be a successful partnership for years to come.”
CEO Elie Saab Jr commented: “ELIE SAAB has expanded considerably into new categories to become a lifestyle brand serving today’s customer with a diversified shopping experience. We are pleased to form this strategic alliance with Blackbox GLG to further enhance our offering.
We have undertaken a detailed process to create a distinct aesthetic for the timepieces, which can be worn by the modern woman as a statement of sophistication, crafted with excellence to perfectly complement any look by day or night.”
