Prreeti Jaiin Nainutia is certainly a woman who has had a noble inspiration.
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Wife of a senior IAS official, Mr. Parrag Jaiin Nainutia, the designer knows the responsibility she has towards her country and towards the world: hence the farsighted desire to create a brand aimed at spreading and getting to know Indian high craftsmanship.
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In 2015 she founded "Nirmooha", a brand that presents and sells Indian handicrafts all over the world to offer women, through their fashion creations, sustainable collections, which represent the expression of their ideas while preserving nature, culture and tradition.
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A noble and important goal is at the base of this young brand: to preserve its own tradition by "sharing" in the digital age, culture and traditions of her own country, creating collections of fine and highly tailored clothing.
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