Luxury down jacket brand TATRAS is pleased to release an artful campaign transporting the viewer to an untouched desert landscape.
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Brought to life through CGI, the concept gives a wink to magical realism bringing in wholly unexpected cameos.
In a nod to the Tatras mountains, in several takes a sheep drops in, while others see the desert allegorically flecked with rain, contradicting both the location and the digital process.
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Shot by photographer Bethany Vargas on models Justine Biticon and Jaron Baker, the SS21 collection offers an original approach to down, focusing on where outerwear is worn.
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Ultralight down is spotlighted with masterful details from hidden minimalistic stitches and an elegant gloss to a light back body allowing for a spring breeze.
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A bolder offering comes in the form of blouson-like designs, embracing femininity with gathered details and statement cuts.
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Going quite literally from day to night, TATRAS reveals the orbit of its unparalleled designs.
Press Office: Totem Fashion
