Also the fashion house Parakian Paris from May 2016 will have a custom corner into beHouse, a new temple of fashion in via Spiga 34, in the heart of the famous Quadrilatero in Milan (the Via Montenapoleone fashion district).
The super hub, curated by the protagonists of the prestigious publishing house-brand luxury beSpoke is a 700 square meters divided over three floors and will accommodate the excellence of craftsmanship and luxury, with brands from the world of fashion, food, travel and lifestyle.
Moreover into the hub will be a space for events, art shows and cooking show, a coffee Bistro, an international newsstand and even a shoe-shine service.
But above all there is plenty of space dedicated to the craftsmanship and tailoring of established names and emerging brands.