Missoni’s Autumn-Winter 2017 campaign has been shot, under the creative direction of Angela Missoni, by photographer Harley Weir. Featuring Gigi Hadid, the campaign is set in the surroundings of Angela’s home in Brunello, Italy, overlooking Monte Rosa – which becomes the driving force in the background of these statement images. Missoni’s images are a continuation on the theme of female empowerment, identity and freedom to be, particularly in these times of relentless domestic violence and continuous challenges threatening women’s rights.
Slim, sensual and iconic designs from Missoni’s Autumn-Winter 2017 collection bring into singular harmony banded and trapezoidal patterns, checks and macro space-dyes, monochromes and exclusive technical elaborations, while celebrating a freedom in combining and superimposing the lively colors, warm textures, proportional lines and alternating lengths which are the protagonists of this season’s campaign.
