Maitrepierre's SS21 campaign is a collaboration with Studio L'Etiquette. In the image of his collection which is inspired by collages but also by the concept of hybridization, Maitrepierre creates chimeras. Nourished both by his love for the work of Jean-Paul Goude and his "superwomen" but also by the exquisite surrealist corpses of the 1930s, Maitrepierre has sought to create a moving, sonorous and lively photography. The Dadaist collages and the absurd universe of the artists of that time inspired him a lot, especially for the palette of colours and this rendering on the borderline between humour and anguish, which for him defines the current period.
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The SS21 collection was imagined during the period of pause, of latency that the whole world experienced at the beginning of the year during which Alphonse Maitrepierre rethought his approach to the profession of designer and to the world in which we all live and evolve.
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Inspired by the idea of scarcity that follows after every troubled period in our history, "World in Progress" is an optimistic proposal. Inspired by the Dadaist artist Hannah Hoch whose work consisted exclusively of collages, this collection seeks to expose the idea of creative process, but also to conceptualise the idea of collage and mix.
Made entirely from recycled clothes, sheets, fabric deadstock, but also plastic bags and rubbish, Alphonse Maitrepierre tried to rethink luxury and its limits. The clothes are flocked with flowers in rubbish bags, the leathers are of different colours, each piece invites the codes of another wardrobe. The futuristic earrings go around the head, the bags are deformed, the hip volumes are exaggerated to recall the volume of space rockets. Everything tends to show us an absurd, delicate and strange world.
© Alphonse Maitrepierre
Press Office: Autrement PR
