The world is constantly changing. Current events not only have a lasting effect on society, but also affect us personally. We must live in the moment, while being aware of our surroundings and being mindful of our emotions. In response, many people are shifting their focus inwards.
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Priorities are reassessed and quality of life is redefined. Is the stress and the pressure to succeed excessive, and is our consumption and constant need to please every one necessary? It gave us a moment to reset and reevaluate our priorities.
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The new collection reflects this new perspective on a sense of quality of life and focus on the essentials. With its natural, softly flowing fabrics and harmonious colors, it echoes the carefree lightheartedness of a summer's day. Bold colors like Sunny yellow and Geranium pink radiate lust for life and unbridled optimism. Beige and Earthy brown – inspired by sandstone and the rugged cliffs – contrast with cool, refreshing shades of blue in all the nuances of sea and sky.
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One place that is the perfect setting for ultimate relaxation and revitalizing the soul is in the Greek island of Milos, which also is where the HANRO Spring/Summer 2021 Campaign was shot. Unassuming and sublime, it defies the forces of nature and shows us just how much beauty can emanate from constant change.
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Nothing is ever the same as the day before, and yet this transience harbors a great sense of calmness and strength. It teaches us to appreciate the here and now, to live in the moment, and to simply exhale and let go.
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