Prada launches its new adv campaign related to fall/winter 2017-18 collection. In this adv, located en plein air in the elegant garden of an ancient castle, from hedges, in the twilight before the evening, as if by magic, sophisticated creatures come out dressed in satin, silk and tweed, who knows how and why. Decidedly a dreamlike and striking advertising because it stimulates the imagination and fantasies of those who watch every single picture of this enigmatic shooting.