For the summer 2018 Max Mara launched with great success its special collection Ceremony designed to maintain the understated style so characteristic of the Italian fashion house but adding to each garment and accessory created for this exclusive line a whole series of decidedly refined details that immediately project these looks with a basic chic allure in a truly irresistible pret à couture dimension.
Beautiful colors, delicate and pastel, such as pearl gray and powder pink, as well as fabrics such as satin, crepe and organza that enhance the feminine silhouette in an evanescent and refined way. The Max Mara woman comes to attention for its upper class elegance that does not need too many unnecessary frills to get noticed.
She is. And, above all, she is beautiful